There should be clear objectives established for any trial/pilot programmes set up to gain experience prior ASO.
These could include:
• DTT concept demonstration
• Assessment of the impact of DTT on users
• Evaluation of technological issues like reception quality, indoor/outdoor reception
• Test HD/Data/Interactive/EPG services
• Test set top box receiver options
• Educate broadcasters, network operators, installer staff
• Familiarize key personnel involved with switchover e.g. in the DSO Task Force, retailers, etc.
There are several other issues that should be addressed before commencing a trial/pilot including:
• Deciding on the geographical scale and selecting DTT sites
• Scheduling and phases (e.g. the pilot may include a “soft” trial to iron out any network problems and technical
issues, before involving consumers to minimize the risk of damaging DTT’s image)
• Decide on content provision for the trial period
• Estimate the cost and determine funding (especially where the cost will be funded from both public and
industry sources)
• Prepare the licensing framework and allocate spectrum for the pilot
• Organise/coordinate communication activities.