Since its incorporation on September 4, 1998, the company has grown to nearly 20,000 full-time employees worldwide, and with a steady stream of new product developments, acquisitions, and partnerships, has extended its reach far beyond its modest beginnings as a web search engine. Perhaps even more impressive is Google's image as the pinnacle of cool, with a reputation for being hip, innovative and wildly successful--all without compromising its "Don't be evil" philosophy.