Figure 5 – Image of the results obtained using LORETA to assess the significant differences between the most preferred brands and the baseline (upper image) and between the most indifferent brands and the baseline (bottom image) in the time period between 400 and 600 ms. The yellow voxels have p < 0,01 and the red ones have p < 0,05. From left to right: transverse, sagittal and coronal planes.