Concerning the stakeholders we focus specifically on how and why managers might go about using stakeholder
identification and analysis techniques in order to help their organizations create public value (Bryson, 2004). In this
context, we organize stakeholders’ participation in interviews and workshops gathering researchers, senior executives and representatives of several stakeholders. Our approach follows, as in Neves et. al. (2009), the stream
of cultural analysis (Checkland and Scholes, 2000) and its main results are compiled into a rich-picture [for further
details please see Teles and Freire de Sousa (2014)]. In this step the main actors and their roles are identified.