A breed standard was drawn up and the first breed show took place in 1899 following which the GSD became firmly established across Germany. In 1906 the first dogs were exported to the USA .
Since then, the breed has grown enormously in popularity and is now one of the most popular pedigree breeds in the UK as a pet as well as being the favourite working breed for many forces, especially the police. They are widely used for security purposes because of their strong protective instincts.
Many people in the UK still call these dogs Alsatians which may partly be due to the fact that they when they were first bred, the Alsace region of France was part of Germany were these dogs were very popular. In part it may also be due to the first and second world wars that the name Alsatian stuck as the word 'German' had a negative connotation. I still get people who think that Alsatians are the traditional short coat black and tan dogs and that German Shepherds are the long coated dogs that have become popular.