Strengths
• Well-established and growing brand recognition
• Product and brand consistency
• Active participant of Create Jobs for USA, STARBUCKS (RED), Starbucks
Foundation and Ethos Water Fund
• Wide variety of product offerings
• Staff (employee benefits, staff represents the brand)
• Possesses a potential for new and innovative store operations
• Has retained a level of sound financial performance/profitable
• An international brand wit more than 5,500 stores in over 50 countries