A lawsuit revealed information on a proposed trademark license agreement between a beer brewing company and a development group for the use of the name of a well-known beer, Pabst.
The developers purchased one of the breweries and are converting it into a regional entertainment and shopping complex in downtown Milwaukee. The company that owns the rights to the name filed a lawsuit preventing them from using the beer's name on the development. Filed with the court documents is a copy of the proposed license agreement that calls for an upfront payment to use the name for 25 years. The agreement could be renewed for additional 10-year terms. Royalties on sales on T-shirts or hats, bearing the licensed name and logo are also part of the agreement.