Black is associated with strength, power, and dominance. When used in ecommerce, it sends a confident message to potential customers. Excessive use can give off a bland and gloomy ambiance, so it should be used in moderation, along with other tranquil colors. Above is an awesome free ecommerce template called Faust - it's designed specifically for high-end fashion shops and features all the latest web technologies. Check out all our black ecommerce templates here.