The Changing Marketplace
Distance education has benefited from and contributed to a growing understanding that the marketplace in which higher education operates is changing. In many states (but certainly not all), its traditional market—i.e., graduating high school seniors—is growing as a result of the baby boom echo working its way through K–12 education. With the advent of technology in the workplace, the number of adults who need continuous professional development and workers who need retraining or new careers is growing. Moreover, technology has enabled people living in communities away from the main campus to consider enrolling in college. The Knight Higher Education
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