ABSTRACT. The demand for man- agement information systems (MIS) graduates has increased recently because the MIS degree tends to inte- grate knowledge of computer technol- ogy with business skills. MIS program directors must constantly update their programs to keep pace with the rapid rates of change in the information sys- tems sector. In this study, the author discusses the process and results of the development of an undergraduate MIS program grounded in the industry’s expectations and reflecting the per- spectives of a select group of individ- uals from major organizations that employ MIS graduates. Results show that employers are looking for individ- uals with a strong systems orientation and a good understanding of an inte- grative business value-cha in.