contended that the case study “is a research
study which focuses on understanding the dynamics present
within single settings.” Whilst, acknowledging the potential weaknesses
of the case model, the strengths of the case study approach lent
themselves to the research objectives being reflexive (Piekkari, Nell, &
Ghauri, 2010) and answering Peck's (2005) call for alternatives to positivist
supply chain methodologies.