Topics Generally Covered During Initial Sales Training Programs EXHIBIT 2.2
• Industry history
• Company history and policies
• Product
-promotion
-price
• Market
-line of business Zknow your customer
-manufacturing
-wholessaling
-financial
-government
-medical, etc.
• Competitive knowledge
• Selling techniques
• Initiating customer relationship
-prospecting
-precall
-approaching the customer
• Developing customer relationships
-sales presentation delivery
-handling sales resistance
• Enhancing customer relationships
-follow-up
-customer service
Some industries change so quickly, such as the pharmaceutical industry through multiple mergers, that it is critical for the salesperson to know is or her industry to keep physicians informed on new companies, drugs,