This environmental interchange is continuous. A firm sends its product out to customers, and the customers returnrevenues to the firm when they buy its product. Employees are hired from the environment, and federal laws impose certain constraints on how the firm can treat them. In fact, this
relationship is so complex and so critical it is well to note various sectors of the environment with which this interaction takes place. For our discussion, the environment will be limited to five
primary sectors: economic, cultural, political, competitive,