Consumers’ rights and consumer protection law “provides a way for individuals to fight back against abusive business practices” (Legal Resources). The laws are made to help the sellers of goods and services look professionally accountable as long as they look for the way to make some profits by taking advantage of a consumer’s lack of information or bargaining power. Consumer’s awareness of their rights on tour operators could possibly pose a significant effect on tour business, which may protect consumers in the public from any potential false or misleading advertising. A case as well as good example cited from Legal Resources can provide an analysis of the impact of consumer’s rights:
“Automobile dealers have been known to advertise a vehicle at a reduced price in order to draw shoppers to the dealership. Once they arrive, however, that vehicle or sales price is no longer available. The dealer will then pressure shoppers into purchasing a vehicle on less favorable terms. In addition to these “bait and switch” advertising tactics, consumer rights laws address things like warranty misrepresentation, defective products, forced arbitration clauses, identity theft, and other types of harassment and fraud.”
(Resourced cited from http://www.hg.org/consume.html)
Undoubtedly to say, consumer’s rights serve as the guarantee as well as warranty as long as the consumer falls victim to fraud by purchasing a product or service that would not measure up to the seller’s promises. Under this circumstance, any potential losses to the consumers would represent only a fraction of the amount of money it would take to bring a lawsuit against the seller. Alternatively, consumers can go for the other option of filling a complaint with federal or state authorities in attempts to have sanctions brought against a fraudulent company.