The Hunger Games:
Mockingjay Part I
In conjunction with Lionsgate, set out to create a digital campaign that would take immersive storytelling to the next level, exciting both fans of the book series and a new generation of moviegoers. The campaign spanned seven months and wove together a narrative around the Capitol's squeaky clean image and their ultimate takedown by District 13 rebels. The campaign combined in-world immersive sites, interactive mobile activities, a digital fashion magazine, a fully-fledged news channel, and sneak-peek exclusive looks to create a non-stop thrill ride full of original content to keep audiences talking and sharing-in turn leading to the most successful opening weekend of 2014.