In 2009 Fiat Brazil asked Internet users to send in suggestions as to how the Fiat Mio (www.fiatmio.cc) could be improved. The company kept the brief wide, and eventually received more than 10 000 suggestions through social networking sites. These suggestions ranged from giving new car owners manuals on USB flash drives to more outlandish ideas such as funnelling garbage through the engine in an effort to recycle.