The shoes an important part one to help strengthen the personality to those who wear it looks better. And it is one element that is necessary in daily life. This was built after the Second World War. The shoes have been developed to suit the body feet of more people (TCDC, 2009: online). Shoes are another marketing has received much attention from people all over the world. Because the product development time, such as the styles of shoes, the skin of shoes manufacturing shoes to fit the sport in many types or patterns. The sneakers that has been a lot of interest in a group of teenagers from various countries (Piyarum, 2012). In 1970 sneakers are another important part of the hip-hop and rock and roll. Hip-hop artists have made an agreement with the brand sneakers to promotion. The brand has been popular in that era, including Nike, hobbies or puma pulse. Sneakers collectors is also known as the Sneakerheads is to use sneakers like a fashion in one piece (Wikipedia, n.d.: online).