INTRODUCTION Agritourism, farm tourism or agricultural tourism is the process of attracting visitors and travelers to agricultural areas, generally for educational and recreational purposes (Lamb, 2008; Veeck et al. 2006). Because of economic difficulties and changes in the farming and livestock industries in many countries in the world, many farmers especially those who have small-scale, family-owned farms have understood the necessity of supplement their agricultural business model and find new ways of generating income. Agritourism can contribute to the overall income, cash flow and profitability of a