Difference Between Micro (Internal) and Macro (External) Environment
September 21, 2015 By Surbhi S Leave a Comment
Micro Vs Macro Environment
Every business organization is a part of the business environment, within which it operates. No entity can function in isolation because there are many factors that closely or distantly surrounds the business, which is known as business environment. It is broadly classified into two categories, i.e. micro environment and macro environment. The former affects the working of a particular business only, to which they relate while the latter affects the functioning of all the business entities.