Personal Contacts in the Community
Usually we do not think of our relationships with other groups in the community as a part of the promotion campaign. Personal contacts are, however, a very effective instrument of promotion. Every time staff members, committee members, leaders, or
students appear at a meeting or make a speech as a representative of an organization, they are in effect advertising the program. Larger institutions frequently seek out and schedule speaking engagements and arrange organizational or committee memberships for their staff as conscious promotion strategy. A personal-contact campaign can be planned almost as definitely as a publicity campaign, and as much care should be taken to see that the proper impression is made.