10. Term and Termination. This Agreement will become effective upon your acceptance of the Agreement by your use of the Site or the Services and will remain in effect in perpetuity unless terminated hereunder. Either you or the Service Provider may terminate your account at any time, for any reason or no reason, without explanation, effective upon sending written notice to the other party. The Service Provider reserves the right to immediately suspend or terminate your access to the Site or any of the Services, without notice, for any reason or no reason. The Service Provider also reserves the right to remove your account information or data from our Services and any other records at any time at the Service Provider’s sole discretion. In the event your access to any of the Services is suspended due to the breach of this Agreement, you agree that all fees then paid to the Service Provider by you will be nonrefundable and all outstanding or pending payments will immediately be due. You may terminate your account by sending a notice of cancellation to physical address provided at the beginning of this Agreement.