Valuable market − Above average duration of stay and spend per night means UAE’s average spend per visit, £1,057, almost double that of typical market. In 2011, visitors from UAE spent £254m in total (IPS) Large families, large disposable income − Travel tends to be family oriented with high emphasis on individual tailored arrangements. Gulf Arab families large and extended family travelling can total up to 30 people. Tend to be city-based with high disposable incomes. However, Emiratis cautious spenders and plan specific budget for holidays − value and cost remain top of mind, even with luxury travellers