According to a 2013 survey by Accenture, 47% of respondents preferred to obtain auto and home insurance quotes online or via a mobile app. However, conversely, most still preferred to meet in person with an agent to set up and proceed with payment for such policies (Accenture, 2013). Another survey found that over 60% of consumers surveyed would use the Internet to conduct research if they were to make a life insurance purchase, although they ultimately would buy from an insurance agent, and an additional 23% said they would both research and buy life insurance online (LIMRA and Life and Health Insurance Foundation for Education,2013).