• Starbucks generates 85% of revenues from US, its domestic market. Being known as an international brand, the organization needs to obtain some revenues from outside the US market.
• Starbucks relies more greatly on creating innovation in beverages, at the time of economy slowdown it will be risky for the company as to how long they will be able to sustain.
• Starbucks faces some difficulties internationally, as one of its market expansion failed miserably like Japan so this affects the international growth of the company.