It is natural that most managers will be sceptical towards such a strategy. However, it can be anticipated that it might be very successful thanks to its unusualness, especially when fighting a less experienced competitor. The scientists also suggested a less radical strategy of no-action strategy. Applying it, the attacked company stays absolutely passive. By not reacting to the competitor’s price attacks, the company will suffer losses, but will not have to face the above mentioned results of an active price war.