Bay City Technology is a global company with around 500 employees and from an insider tip you’ve heard they are looking at ways to improve their meeting experiences. The major criteria are to increase work productivity, improve efficiency, enhance collaboration, and reduce travel costs.
The company currently uses web conferencing for their staff and c-level executives to meet with remote staff from across the globe. Meeting attendees struggle to connect to conferences and when they do connect they have poor audio and video experiences.
•What are your qualifying questions you ask to qualify Bay City Technology?
•What is your Vidyo elevator pitch for the Bay City Technology CIO?
•How can Vidyo solve their current pain points?
•Concise. Your Vidyo pitch should take no longer than 30-60 seconds.
•Clear. Use language that everyone understands in the video conferencing industry. Don't use fancy words thinking it will make you sound smarter. Your listener won't understand you and you'll have lost your opportunity to hook them.
•Powerful. Use words that are powerful and strong such as no MCU, no dedicated networks, software-based architecture, and cost savings.
•Visual. Use words that create a visual image in your listeners mind.
•Tell a Story. A short story, that is. Provide a sample case studey of how a company effectively used Vidyo.
•Targeted. A great elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a different Vidyo pitch for each. If you are speaking to a CIO, focus on the BYOD policy.
•Goal Oriented. A good elevator pitch is designed with a specific outcome in mind. You may have different pitches depending on different objectives. Do you want to make a sale or gain a prospect?
•Has a Hook. This is the element that literally snags your listener's interest and makes them want to know more. This is the phrase or words that strike a chord in your listener.
•As the technology leader in the marketplace, Vidyo provides a visual collaboration platform that provides the highest ROI and lowest cost per user. Vidyo’s future proofed architecture scales across all platforms and utilizes all devices while accomplishing this with an intuitive interface that drives rapid adoption within your organization.