When running a business, it is important to be aware of how you communicate with your customers, your staff, your investors, and your suppliers. Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear, and that it is relatable.
As is the nature of small business, one of the essentials skills you must learn is the speed factor. You need to get your message across quickly and in a way that is easy to understand. This is where the principles of plain language come into play.