Computer and IT based market is highly volatile and has numerous challenges that follow it, and to overcome it a participant has to offer variety and technologically advanced products in order to stay abreast and sustain the market. Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. The key for Lenovo has been to furnish the business sector with a wide mixed bag of technology driven products to satisfy their separate aspirations. This development has been focused around a broad research and investigation of approaching needs of its clients and distinguishing a need even before it exists, which makes an unedifying dependability and dependence among clients and customers. It has offered machines, and continually enhanced them at consistent interims, and wandered into working frameworks, and giving changes on them consistently keeping the pace alongside the business sector.