“They are much more likely to be .The idea that social entrepreneurs create something called social value—good works
that go above and beyond what traditional entrepreneurs and businesses deliver—is a dearly held tenet of the social change movement.
But what exactly is social value, and how do social entrepreneurs go about creating it?
Creating Social Value By Philip Auerswald
| Illustration by Don Kilpatrick III
S52 S TA N FOR D SOC I A L I N NOVAT ION R E V I EW • Spring 2009
the entirely reasonable people, often working for large companies, who see ways to create better products or reach new markets, and have the resources to do so.” When it comes to the creation of opportunity and value, this thinking goes, the ongoing contributions of Wal-Mart Stores Inc. and McDonald’s Corp. dwarf those of a dozen
Grameen Banks. To argue otherwise is to place sentimentality above the hard logic of scale.