The results of this study fall into two parts. Firstly the existing profile of the Muslim tourists' needs are catalogued. Next the additional needs suggested by the CMM categories are outlined. The findings (Table 2 and Table 3) indicated that the Episodes were the most frequently discussed issues. They were present in 45 of the resources considered. Of the 82 issues classified as the Episodes, most discussions were about Halal food and Halal restaurants, Muslim friendly accommodation facilities, the religious practices, Halal/Islamic compliant tour and transportation, and the overall concept of a Muslim friendly destination. Such discourse was widely found in all types of literature (journal articles, online printed media, and hospitality and tourism websites). The topic of Culture was presented most often in the journal articles. The Verbal and non-verbal behaviour issues encompassed descriptions of concepts/specific words and labels. The Life scripting and Relationships were the least frequent topics of discussion in the literature. Furthermore, these topics were often not the major focus of interest, but only formed a part of the discussion in select articles.