brussels sprout soda? broccoli casserole soda?
turkey and gravy soda? "repulsive. awful.
tastes like gasoline " said the tast testers at incmagazine .
but to peter van stolk , jones soda's
founder, cringing writers and gagging television commentators were music to his ears. van stolk's company caters to hip urban youth in their teens and twenties. He figured his customer - not to mention the media - would notice the wacky. flavors and therefore notice his brand, for which pubilc relations was the only affordable promotion strategy in the hotly competitive soft drink industry. his instincts were right.
thanks in part to a wacky press release and his icky flavors' appearances on the likes of good morning america and the jay leno show, his company 's sales jumped 18 per cent in the first nine months of 2005 over the prior year. "people went crazy for it. selling a bottle of turkey and gravy soda on eBay for $ 100! halloween flavors like candy corn and caramel apple followed, and love potion no 6 made its debut for valentine's day in february 2016 . while most of his revenue still comes from normal flavors like root beer and cream soda, the media attention garnered by the icky stuff surely helps them sell!