This decision area of operations management involves the strategic characterization of products. In the case of Walmart, this decision area covers goods and services. As a retailer, the company offers retail service. However, Walmart also has its own brands of goods, such as Great Value and Sam’s Choice. The company’s operations management addresses the design of retail service by emphasizing the variables of efficiency and cost-effectiveness. Walmart is known for low costs because of its cost leadership generic strategy. To fulfill this strategy, the firm focuses on maximum efficiency of its retail service personnel. To address the design of goods in this decision area of operations management, Walmart also emphasizes minimal production costs, especially for the Great Value brand. For example, the firm’s goods are designed in such a way that they are easy to mass-produce.