Analyzing Content with Facebook Insights
Now let’s take a look at how to analyze your content using Facebook Insights. You can get to the Page Posts Dashboard by click on Page Insights on your Facebook Page’s Admin Panel and then scrolling down the page.
The first, and most important metric to look at is Virality. Viraity refers to the percentage of people who have created a story (liked, commented on or shared) from your post out of the total number of unique people who have seen it. As a rule, I consider a post engaging enough to promote (or continue a promotion) if it is getting 4% – 5% Virality.