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Star Wars, Star Wars Everywhere: The Many Places the Force Lives.
It's nearly impossible to escape the marketing for "Star Wars: The Force Awakens." With such a massive built-in, rabid fan base, and a new generation discovering the Force, it's understandable brands want to be in on the action. This has resulted in an array of Star Wars-themed products. Some, like the BB-8 robot, make a lot of sense, and are just plain cool. But then there are some other, a bit more out-there integrations.
Here's a look at some of the odder Star Wars products and tie-ins.
Star Wars on Your Face
Are you on the "light side or the dark side?" This is the question CoverGirl is asking in its promotions for its makeup line inspired by the Force.
Cover Girl essentially slapped the Star Wars logo and some quotes from the franchise on the packaging and came up with names like "Nemisis," Mutant," "Speed of Light" and "Red Revenger" for the line of lipstick, mascara and nail polishes.
This isn't the first time CoverGirl created a makeup line inspired by a film. The cosmetics company sold a makeup line that was inspired by "The Hunger Games" in 2013. Dubbed the "Capitol Collection," the line received some criticism for missing the point of the story.
Star Wars in Your Coffee
What does Star Wars-flavored coffee taste like exactly? Not much different than your normal cup of joe, really, but the packaging for Nestle's Coffee-mate Creamers now includes images of characters like R2-D2 and Chewbacca.
And for the Spiced Latte flavor: "Coffee-mate's Star Wars-themed coffee creamers take Limited Edition Spiced Latte to a whole new galaxy, so you can start your day with a roar."