victoria's Secret is the world's leading specialty retailer of lingerie and beauty products. With 2012 sales of $6.12 billion and operating income of $1 billion, Victoria's Secret sells its mix of sexy lingerie, prestigs fragrances, and fashion-inspired collections through more than 1,000 retail stores and the almost 400 million catalogues distributes each year.
But all this glamour and success leaves the two central questions about this firm unan-swered:"Who is Victoria?" and "What is her secret?
It turns out that Victoria is aretired fashion model who lives in an up-and-coming fashion-able district in London. she has a committed relationship and is thinking about strating a family. However, these maternal instincts are balanced by Victoria's adventurous and sexy side. She loves good food, classical music, and great wine. She travels frequently and is as much at home in New York, Paris, and Los angeles as she is in London. Her lingerie is an essential part of her wardrobe. Sexy and alluring, but never cheap, trashy, or vulgar, Victoria's lingerie is the perfect complement to her overall lifestyle. Most important, while Victoria knows she is beautiful and sexy, she also knows that it is her brains, not her looks, that have enabled her to succeed in life.