1. Advertisers choose celebrity endorsement because of its greater benefits and immense possible
influence because audience view celebrities as their role models. Celebrities endorsed
advertisements draw more attention as compared to those of non-celebrity ones, helps the
company in re-positioning its product/brand and empowers the company when it is new in the
market or plans to go global. However celebrity endorsement does not hold sole key to success.
Advantages of using celebrity endorsement in advertisement
Help people remember ads. =Celebrities can enhance brand equity and increase name recognition.