Many states have unfair trade practices or consumer protection statutes modeled after the FTCA. For example, the North Carolina statute tracks the FTCA by declaring unlawful “[u]nfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or
affecting commerce.” Chapter 93A of the Massachusetts laws similarly prohibits “[u]nfair
methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce.” California creates a cause of action against anyone who engages in “unfair competition,” broadly defined to include “any unlawful, unfair or fraudulent business act or practice.” Iowa and Missouri both prohibit “unfair practices” along with a variety of deceptive acts