The world has many countries, religions, genders, culture, etc. Every place has different things and its effect to global marketing such as currency, investment, product, resources. When business has opened they focus on customers and environment in their country for make product efficiency. Moreover, Global marketing is market that related from around the world so every business has to look for connection and think carefully about culture in other place. For example; In India, the company which want to investment or sell products should learn India’s culture. Indian people they respect cow because cow means god’s animal. Religion is also important too because nowadays some people still judge or underestimate other people who different religion so it’s very sensitive in some countries. The company must careful of this sensitivity.