This year, the "New FamilyMart" strategy aims to make the chain a strong contender in the convenience store industry by emphasizing the development of new products and increasing the number of products sold throughout the year. The focus this year will be in improving its line of ready to eat food, which will also increase to more than 200 items. FamilyMart will raise its product standards by employing experts and the latest technologies from FamilyMart Japan. These moves will lead to the development of exclusive brands, a line of outstanding, quality products that are that are only produced for FamilyMart.