revealed that service quality has strong influence and significantly and positively related to customersatisfaction in private telecommunication company operating in Bangladesh. Munusamy et al., (2010) found that four elements of service quality, including assurance, tangibles, empathy and responsiveness have positive relationship with customer satisfaction, while one element „reliability‟ has negative relationship with customer satisfaction in banking industry in Malaysia. While in the tourism industry, Osman and Sentosa (2013)