Office/productivity users: So what compelling reason is there to offer a bigger-screen iPad and complicate things further? You can sum this up in one word: productivity.
Five years after its launch, questions still remain over the iPad's ability to operate as a primary work tool - because its screen is smaller than almost all laptops, because iOS is limited in many areas, and because the iPad can't multitask. Some or all of these shortcomings can be addressed in a 12-inch iPad Pro, as we will discuss in this article. It's big and powerful enough to run multiple apps at once, and there's a compelling, large keyboard accessory that will appeal to business types on the go. Microsoft is well on board with its range of productivity apps.
Creative users: So it's a business product, then? Well, perhaps not. Apple also pushed the creativity angle hard, with page-layout and photo-editing demoes from Adobe and videos of artists creating beautiful art with the Apple Pencil stylus. Yet the range of pro-level creative apps available on iOS remains fairly limited, and the level that software companies would realistically be able to price their wares at on the App Store means that creating versions for this platform may not make sense commercially.