Solution
Altogether. Fika branding is a feat of joined-up. broken-up thinking. This was subtly expressed by perforating sections around and within a mix of photographs and illustrations They were either assembled as collage or used individually to express a variety of messages The perforated edging detail links each image back to Fika and the theme of Take a Break
The website photo gallery. for instance. is illustrated by a cardigan-wearing lady with a Polaroid camera head and the catering section features a casserole dish walking with the aid of cow's legs to communicate Fika away from Fika
For the window signage. Designers Anonymous featured monotonous situations that break' when the café door is opened. Branded bookmarks were also placed in classic novels to help find food and drink menus and provide a break from the story. The branding concept extended to many other situations. including a loyalty scheme and Fika takeaway offer. A bespoke bottle opener was also created based on a Swedish Dala horse