Continental Forum Sibiu is a hotel with a capacity of 130 rooms, rated at 4 stars, this
category being present with another 7 hotels in Sibiu. Overall this hotel occupies only the 24th place out of 53, taking into account its overall score, 8.4 out of 10. It was built in 1912, and was taken over by Continental Hotels and modernized in 2005. By analysing the responses of 111 surveyed, we noted weaknesses regarding restaurant services, especially breakfast (included in the room price), so mark for services is only 7.7 out of 10. However,the location is noted by 9.4, over the direct competitors, as a result of the chain’s development strategy, which targets the central areas of cities.