Juices are classically treated with heat. The process called pasteurization – treatment between 80-100 °C – is more than 150 years old. Since 10 years two alternative treatments have emerged on the market: Pulsed Electric Field (PEF) and High Pressure Processing (HPP). Both technologies provide excellent tasty (raw) food products with extended shelf life.PurePulse_juices The results in terms of shelf life and taste are the same. But not for business. PEF is much more profitable! PurePulse, the newest generation of PEF treatment is therefore a very interesting alternative for HPP.