This section presents the results of the questionnaire to demonstrate how the framework of the context immersion highlights strengths or weaknesses of the mobile AR system, Ovjet.
A frequency analysis for each question was conducted and then correlations between the total
score and the score for each category and questions were also investigated.
The participants rated their experience on a scale of 1–7, where 1 = not at all, 4 = moderate, and 7 = very much.
For consistency of analysis, the scores of several items were recalculated reversely because theywere assumed to have negative relationswith the total context immersion score.
Accordingly, the greater the item score, the more it is positively associated with the context immersion.