This list of stakeholders is not exhaustive. Other potential stakeholders are the management team particularly the coach, the board itself and special categories of members such as coterie groups. Nor have the “stakes” been rigorously determined. The governance issues that have been presented are largely derived from presumed organisational objectives (Linnell, 1995; Shilbury, 1994). There clearly could be some conflicts between the management of players salaries and ensuring continued solvency. Similarly, there may be a conflict between maximising sponsorship revenue and player management in that players represent a key marketing tool for sponsors.
This paper stops short of a full stakeholder analysis, however, it does present the issue of governance (again contemporaneously held to mean both an oversight function and a proactive performance driver) in context and introduces a starting point for governance performance evaluation.