The online cosmetics sales channel is also growing fast. According to Euromonitor International’s estimates, the online channel’s share in the global cosmetics sales reached 3% in 2010, while in the top three online sales markets - South Korea, France and United States - it reached a level of, respectively, 7.5% to 5.8%. It is expected that in the coming years the dynamics of online cosmetics sales will even higher. According to the forecasts the North American online beauty market alone will continue to rise at a rate of 33% (CAGR) until 2015 (Barbalova, 2011).