Good afternoon ladies and gentlemen. First of all, let me thank you all for here today. I’m delighted that so many of you could make it today. My name is Gail. I’m the project manager in charge the Marketing of soft drink. Today I’d like to update you on the soft drink. The information I give you today should help you with planning your next steps. I’ve divided my presentation into 3 part. First I’ll talk about the market overview in 2014. And then I’ll move on to the marketing of another brand. Finally I’ll talk about the market share of soft drinks. My talk should take about 20 minutes.
So, Let's me give you a brief overview of this year's soft drink market. There is a 3% negative trends from the uncertain economic situation, provide consumers delaying purchases a drink composed with extravagant health questions, which drew a group of consumers choose to drink water instead of soda or other categories, including green tea's marketing campaign that draws audiences
So that the background we developed the market research results of soft drink. Ok. So, Let's move on to the next point and take look at the Market research results of soft drink. As I said earlier, what affect the Market research results of soft drink. In this part of my presentation I want to tell you about the main strategy of brand each. First Coke is music marketing. Second Pepsie is sport marketing. Third Est is lifestyle marketing. Finally Big Cola is differentiated marketing.
Let now turn to the next issue. How to make the market share of soft drinks