In sports, for example, data have long driven player recruitment and management decisions. Knowledge of this kind of decision making was brought into popular culture thanks to Moneyball, Michael Lewis’s story of Oakland Athletics general manager Billy Beane, who uses a method called sabermetrics analysis to find a pattern of consistent success in players who reached second base most often as opposed to those who hit home runs. This statistical method changed the way teams acquire players and is just one example of how an innovation in data analysis can fundamentally change the way decisions are made in a specific domain.