2.3 NZTO commenced operations in 1997 to support individual tourism providers
(who at that time had little exposure on the Internet), to enhance travelers’
experiences and to provide customer satisfaction. NZTO’s success comes
partly from playing a niche role and providing the service ‘at the right time.’ It
is also due to the company’s hard work behind the scenes, which has enabled
them to deliver winning products and services to site visitors. NZTO has also
worked hard to stay in pole position ahead of its online competitors. While
many online businesses struggle commercially, NZTO experienced over 400%
growth in 2004, and is New Zealand’s leading Internet tourism success story
till today.